The New York Times in AR
World-class augmented reality journalism built on Meta’s Spark AR platform published to @nytimes reaching millions of followers. Spatial data, real-scale explainers, interactive visual stories, 3D art, and immersive environments that enhance readers’ understanding of the world. Stories from the climate desk to the sports beat using a range of approaches from photogrammetry reconstructions to cutting-edge motion capture techniques.
Showcasing 31 Published Experiments in AR Storytelling
👤 Role: Lead Software Engineer
👥 Credit: The New York Times Graphics News Desk and R&D
Highlights
Technical Leadership
As lead engineer for our AR journalism projects, I was responsible not only for producing some of the most ambitious augmented reality experiences, but also for developing team best practices and reusable code libraries. I worked closely with project managers, designers, and stakeholders to invent production processes on-the-fly. Among the tech tools I maintained were project templates, animation and visual effects libraries, and crucial command-line utilities that could automate Spark AR project creation and modification in ways that leveled up our capabilities putting our Spark AR projects among the most advanced ever.
Published AR Experiences
Particle Systems
Olympic Look Dev

Prototyping

See Also
More Spark AR effects are detailed in their own project pages.